Leadership giving is the best way to grow your campaign. Following are some great ideas for hosting a leadership event at your company.
Locke Lord Bissell & Liddell, appreciating the busy schedules of its attorneys, hosted a coffee hour at the firm that included a short presentation by the Community Campaign Chair and a Q&A session.This low-key effort helped boost the firm's leadership giving results.
Shell/Motiva (New) runs a three-week leadership giving campaign (called Pacesetter campaign) prior to the overall campaign kickoff. Leadership giving events are held at several major sites to make it easier for employees to attend. Company leaders, United Way representatives and beneficiary speakers are on hand to tell the United Way story and ask for leadership contributions. Results of the Pacesetter effort are announced at the employee kickoff, providing momentum to the overall effort.
BHP Billiton Petroleum (New) hosted a leadership luncheon for potential leadership donors. After watching a video highlighting the company's participation in Days of Caring activities, company leaders voiced their support for the campaign. United Way leaders were on hand to share messages about how leadership gifts can make an impact on people's lives. Afterwards, a question and answer session gave employees the opportunity to ask questions about how United Way helps in the community.
ExxonMobil (New) recognizes the impact of leadership giving on its campaign. In fact, the majority of ExxonMobil's employee contributions come from leadership giving. Most of the 20 internal divisions run a special leadership giving campaign that includes breakfast or lunch meetings featuring United Way speakers. Some groups hold smaller, peer-to-peer meetings that give employees the opportunity to ask questions in a comfortable setting. New in 2008, ExxonMobil held an after-work reception for Alexis de Tocqueville Society members and prospects. The company's Young Leaders initiative, which is modeled after United Way's Young Leaders program, includes a special kickoff, Meet the Leaders luncheons with top executives, and more.
Comerica Bank (New) hosted an evening leadership giving reception at the Federal Reserve Bank Building. After the reception, employees were invited to attend a program featuring speakers from company leadership and United Way who talked about the impact a leadership gift can make. Following the program, employees were offered the chance to tour the bank's impressive facilities. |
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