Sample Leadership Giving Solicitation Letter

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Dear [Name], 

As our 2022-2023 United Way campaign gets underway, I am reaching out to the most generous and caring individuals I know to ask them to join me in making a leadership gift to support United Way of Greater Houston. 

I give to United Way because I know my gift helps create opportunities for my neighbors and my community to prosper. 

Too many households in Greater Houston don’t earn enough to afford the basic necessities of life. These families often have to make impossible choices, such as deciding whether to buy food, pay for health care, or make rent. And our community deserves better. United Way brings donors, volunteers, and community partners together around a focused plan to remove barriers on the path to financial stability. 

United, we can do so much more than we can do on our own to help our neighbors not only land on their feet, but stay there. I hope you will join me in supporting this worthwhile organization with a leadership gift of $1,000 or more. Consider what your leadership gift can do: 

  • $19 a week ($1,000 annual gift) can provide four months of meals for a family of four struggling to choose between buying food and medicine or paying rent 
  • $48 a week ($2,500 annual gift) can provide workforce development services for seven people, helping them increase their income and better support their families
  • $96 a week ($5,000 annual gift) can provide a year of academically-enriching after-school care for five young people
  • $192 a week ($10,000 annual gift) can provide a year of quality early childhood education for two low-income children, helping ensure they are ready to start and succeed in school

Your support of United Way of Greater Houston not only helps shape the future of our community, it sets an example of generosity and commitment for others to follow. 

I hope you will join me in helping our neighbors move from surviving to thriving. 

Sincerely, 

[CEO or Leadership Giving Chair]