Second Century Vision

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For almost 100 years, United Way of Greater Houston has brought together diverse partners and approaches to get to the root of complex challenges holding people back. Our vision for our second century of service is to create the opportunity for individuals and families in the Greater Houston community to thrive. We will do this by leading, serving, influencing, and convening the nonprofit social services sector to deliver quality services with exceptional outcomes.

Guided by research and data, United Way will focus on and invest in high-quality programs focused on serving ALICE (Asset Limited, Income Constrained, Employed) and those living below the Federal Poverty Level, a group which makes up 47% of our population in the Greater Houston Area in 2018, an increase from 40% in 2016. 

WHO Poverty population and ALICE (14% living in poverty + 33% ALICE = 47%) 
WHAT Providing the opportunity to attain sustainable quality of living via: financial stability, early child and youth development, health care, and safety net
WHERE Greater Houston Area (four-county coverage area includes Fort Bend, Harris, Montgomery, and Waller counties)
HOW Transformational change to how United Way will approach its work

United Way will focus on and invest in high-quality programs focused on serving ALICE and those living below the Federal Poverty Level, a group which makes up 47% of our population in the Greater Houston Area in 2018, an increase from 40% in 2016. ALICE stands for Asset Limited, Income Constrained, Employed.

For more information on ALICE, please visit:

ALICE could be a single parent with a preschooler and a child in school. He recently lost his job and is seeking employment. He wants the best education and opportunity for his two children. ALICE is resilient and resourceful, but he isn’t sure where to turn for help or how to navigate through different intake and qualification processes and multiple nonprofit organizations and services.

An integrated client journey allows a client to create their own customized pathway based on their goals and needs. Rather than working separately to address individual needs, programs are orchestrated to make it easy for clients to engage across services as needed, breaking down barriers and helping ensure clients can be successful. These services include financial stability services, supported by physical and behavioral health care, early childhood education, and youth development, all supported by safety net services that help people take care of their basic and immediate needs like food, shelter, clothing, and other critical needs such as refugee assistance, and freedom from violent situations like domestic abuse and human trafficking. 

To execute its Second Century Vision, United Way will partner with agencies that provide programs that address clients’ varying needs as they move through their journey.

The integrated client journey will operate across 13 priority regions within Fort Bend, Harris, Montgomery, and Waller counties. Use the interactive dashboard to explore the regions including ALICE data, demographics and zip codes included within each region. For a larger dashboard, or if you have trouble viewing, click here. To download the data from the dashboard, click here.


Any eligible 501(c)3 nonprofit organization in the four-county region that includes Harris, Fort Bend, Montgomery, and Waller counties is invited to apply for funding in Spring 2021. 

Watch the recording and download the slide deck from the Funding Conference held on April 6, 2021. 

Submit the Second Century Vision funding application and organizational review checklist through United Way of Greater Houston’s e-Cimpact portal. 

Download instructions for creating an agency profile and application here.

Please plan accordingly as late submissions will not be accepted. Applications are due at 11:59 pm on June 7, 2021 through e-Cimpact. 

In order to help prepare agencies for United Way’s bold new vision, we have created trainings that will allow you to:

  • Learn more about United Way of Greater Houston’s Second Century Vision
  • Share common terminology
  • Understand of our expectations on key alignment criteria

While your agency may or may not be funded in the future by United Way, our hope is that you will gain valuable information from these modules that will strengthen and support your organization.

Trainings can be accessed at no cost through the Teachable platform. We recommend you begin with the Upskill 101 training found here.  All other modules can be accessed once this module is completed. Registration is required

Click here for a one-pager on our most commonly asked questions. If you can’t find your answer here, please contact:


Access up-to-date tools and resources for the Second Century Vision funding opportunity. 

Funding Announcement 
Comprehensive List of Eligible Services

Interactive Regional Profiles Dashboard 
Common Metrics for Services and Integrated Client Journey
Newly revised Standards and Policies 
Schedule and registration links for Technical Assistance Calls for questions related to the funding opportunity
Schedule and registration links for NPC Trainings on grant writing best practices 

Sign up here to receive the latest information on our vision, future funding opportunities, and more. 

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